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 RESULTS:
Built to be durable, user-friendly
and accurate, this catalog was still in use years after
the company went out of business. Maps and product information
were completely overhauled to improve accuracy, as was
the catalog packaging. The original covers (front and
back) became torn and discolored throughout a year of
hard use by reservations office personnel. The new laminated
(white) covers were not only durable but crisp -- an
excellent subliminal! Multiple rows of tabs were replace
by ONE easy-to-read row. MANY, many improvements were
put in place with each succeeding year. The client preferred
to keep a conservative approach to design issues over
appearance, but was very open to product improvement
suggestions and implementation.
PROJECT:
Product & services catalog
layout of annual confidential tariff (1999-2001) advertising
almost 1000 hotels across the US. (as well as many other
tour components).
CLIENT
NOTES: Accurate information;
don't change the design more than necessary; keep in
mind that it's an international client base; critical
deadline; make it better every time!
SERVICES
PROVIDED: Product & services
catalog design & layout, content management, copywriting,
illustration, editing, vendor research, vendor data
management, branding, slogan development (including
creating secondary slogan logo), some marketing, print
production administration.
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© EISENBRAUN STUDIOS, website established July 4, 2000.
A Tampa Bay Graphic Design Studio;
St. Petersburg, FL 33712; Tel. (727) 743-5396.
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